JOSE VICTOR CASTELLANOS RESUME

I specialize in Search Engine Optimization (SEO)/ Search Engine Marketing (SEM).  I create an online presence for my clients through optimizing their website in the organic results, optimizing / creating popular social media accounts, as well as Pay-Per-Click advertising. This way customers that are looking for my clients products and/or services find my clients website, social media page, or an ad so the prospect converts to a sale or lead at a higher percentage.

Experience

Founder/ CEO at Recon Media, Inc

January 2015 – Present 

  • Complete digital marketing audits – review and analysis of current online digital marketing efforts to determine effectiveness.
  • Put together complete marketing strategies for clients
  • Develop content marketing strategies for business based on goals of the company
  • Manage Paid advertising campaigns (Google Adwords, Retargeting, Facebook, Twitter, Instagram)
  • Website optimization – optimizing sites for search, ensuring website has all proper onsite elements in order.

Marketing Director at Seomavericks

March 2014 – September 2015 ( 1 year 7 months)

  • Preform Website audits of new/ perspective clients to identify the areas of opportunity to improve websites organic rankings, user experience, increase traffic, and leads.
  • Strategize local SEO plans for dealer websites to improve the websites organic rankings through onsite and offsite SEO work including updating Meta, high quality Blogs, custom pages, and other content marketing.
  • Create and Post social media content to engage audience with the brand and continued branding.

Digital Marketing Specialist at Herman Advertising

March 2013 – February 2014 ( 1 year)

  • Preform Website audits of new/ perspective clients to identify the areas of opportunity to improve websites organic rankings, user experience, increase traffic, and leads.
  • Manage $200k per Month in Google Adwords – Driving targeted leads to different landing pages to test and generate qualified leads.
  • Strategize local SEO plans for dealer websites to improve the websites organic rankings through onsite and offsite SEO work including updating Meta, high quality Blogs, custom pages, and other content marketing.
  • Create and Post social media content to engage audience with the brand and continued branding.

Marketing Coordinator/ Marketing Assistant at Rand Internet Marketing

March 2012 – February 2013 (1 year)

  • Search Engine Optimization (SEO) – Work on Onsite SEO and Offsite SEO to achieve first page keyword rankings in the most popular search engines (Google, Yahoo, Bing)
  • Mobile App Developer – Develop mobile apps for Apple and Android devices; apps for restaurants and attorneys
  • Develop SEO and Online marketing plans for clients based on Analytic reports to drive targeted traffic to the site
  • Create and optimize social media pages (Facebook, Twitter, Google , Pinterest, Instagram)
  • Create proposals for prospects
  • Coordinate meetings with partners that are good fits for clients
  • Put together Google Analytic Reports for clients
  • Provide strategy suggestions to team Marketing Coordinator based on Analytic Reports
  • Schedule meetings with clients to review project
  • Create backlinks for SEO clients

Promoted to Marketing Coordinator after only 7 months as a Marketing Assistant.

Marketing Specialist/ Account Manager at   Take 5 Solutions

September 2011 – March 2012 (7 months)

  • Develop multi-channel marketing campaigns; direct mail, email, mobile, and search.
  • Work closely with client and production team to develop email creative and subject line that will yield the best open & click thru rates.
  • Analyze tracking reports of email test campaigns to assess what will improve the open & click through rates for when the campaign goes live.
  • Consult with clients on strategy that will assist the client to achieve their marketing goals.

Experience in:

  • Search Engine Optimization (SEO)
  • Social Media Management
  • Google Adwords
  • Google Remarketing (retargeting)
  • Google Analytics
  • HTML
  • WordPress
  • Magento
  • Photoshop
  • Email Marketing & List Building
  • Google Local (Page Optimization for maps)
  • Facebook & Facebook Ads
  • Instagram & Instagram Ads
  • Twitter & Twitter Ads
  • LinkedIn & LinkedIn Ads

Languages:

Native and Proficient in Both Spanish & English