Customers Can Now Call You From Facebook/Instagram Ads
When it comes to business in general you always want to make it as easy as possible for the consumer to purchase your product or service. As a local service business, you want the consumer to contact you either via phone or via email/website form so you can sell them your services.
With Facebook advertising the only way that a consumer could get a hold of you was by clicking an ad, going to the website, and then perhaps they’d call or submit their information.
Now you can also alway have your phone number in the ad but that still requires steps to call the number. Consumers are lazy.
So in the last two months or so Facebook has added a Call Ad option. Where users are able to call directly from your ad to your business.
Why is this important?
Consumers are always on the move and sometimes it’s faster for them to call a service provider than to click, go to a website, see if you offer what they want, and perhaps call.
If they can just click to call someone then they avoid all those additional steps, making it easy for the consumer to get in contact with you about your services.
Imagine you’ve been wanting to change the color of the walls to your bedrooms in your home but never have the time to paint them yourself or even remember to look into it.
One day during a short break an ad rolls through your Facebook feed and it says “Paint 2 Rooms, Get 1 Room Free. Call for a quote”
You click, it calls the painting company, you get the quote right over the phone and continue on.
You see an ad that says “Paint 2 Rooms, Get 1 Room Free. Click for a quote”.
You click, go to the website, no place for a quote except a form, search for phone number, realize how much time you’ve spent already and have to go.
For many local service based businesses consumers are more inclined to call as it’s easier to get questions answered or get a quote.
By having the option for the consumer to call right away they can find out what they want without having to jump through hoops.
These Call Ads are good for many different types of businesses. Some of the local service businesses that I’d recommend these types of ads to are:
- Pool Companies
- Custom Kitchens
- Restaurants (Reservations)
In many cases, I use these ads for retargeting people that are already aware of the brand as they will be more comfortable calling as they’ve seen and engaged with brand before.
There are many different strategies that can be used with Call Ads. Schedule a free consultation to discuss strategies for your business.
How to create Call Ads in Facebook
To create a call ad follow these steps:
- Select “Create Ad” within your Ads Manager
- Select “Lead Generation” for your Campaign Objective
- Under your Ad Set you’ll see Lead Method - Select Calls
- Contine to create the ad set targeting
- Create the Ad as normal. As you scroll down you’ll see a spot for phone number. You’ll enter in the phone number that you want the calls to go to. Make sure that it’s always answered.
- Complete the ad like any other ad
That’s how you’ll create the ads. For more details visit Facebook Help Center
If you’re looking for lead generation I’d recommend running both the form and call ads at the same time as people are different and some may prefer providing their information for a call back. Always test.
If you have any questions about Facebook Call Ads or how my company and I can help you CLICK HERE to book a complimentary 45 min consultation call.