The Problem

New personal injury practice with just one attorney.  He’s interested in generating leads via Facebook/Instagram. He doesn’t have a huge budget and no one knows who he is.

Our Analysis

We needed to get people to know who he is and how he helps. Our target was people who have been injuried by someone else’s negligence and is actively seeking legal help. We took a look at what competitors were doing and came up with a solution.

Our Solution

Created a lot of awareness of him and his practice leveraging Video at a cost of $0.02 per view in his target area. Leveraging the segmentation tools we segmented views based on view time to gauge interest. We then used our data to target consumers who have recently been in an accident and seeking legal help.

Our Results

Final Results

We ran two campaigns simultaneously; one for awareness and the second specifically for leads. The lead specific campaign brought in 11 exclusive leads at a cost of $64.59 per lead with only a spend of $710.48. These costs are far lower than the cost on Google Ads.

Awareness Campaign Specifically:

• Total Campaign Ad Spend: $530.03
• People Reached: 26,096
• Total Number of ThruPlay (watched min. 15 secs): 21,685
• Cost per ThruPlay: $0.02

Lead Generation Campaign Specifically:

• Total Campaign Ad Spend: $710.48
• People Reached: 16,008
• Total Number of Leads: 11
• Avg. Cost per Lead: $64.59

Campaign Totals:

• Total Campaign Ad Spend:  $1,240.51
• People Reached: 42,104
• Total Number of Leads: 11
• Avg. Cost per Lead: $112.77

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